Co-Founder and Design and Marketing Director
(2021- Present) Full Time, Hybrid
In my role as Co-Founder and the Design and Marketing Director I:
- Handled the UI and UX considerations of Graphium’s software while also creating and managing Graphium’s digital sales and marketing assets.
- Conducted extensive market research to identify opportunities/risks and customer needs, as well as help put together user personas, wireframes and a product roadmap with the planned features.
- Secured £250K investment as a company through presenting a comprehensive business plan and pitch, both designed by myself.
- Onboarded five organisations as a company and over 30 users within three months of MVP launch and undertook strategic user testing to get feedback on the product to improve it further.
Design
- Designed and created Graphium's logo and brand using Adobe
- Put together brand identity standards for Graphium
- Created a high contrast colour scheme, tested it out on WebAim and with users
- Created promotional material such as roller banners, business cards and leaflets using Adobe
- Created infographics and put together content to post on social media
- Designed Graphium's business plan, presentations and monthly reports
UI/UX
- Ideated Graphium as a team of what the product could be on Miro
- Put together user personas of the ideal customer using Adobe
- Created wireframes of the website in Adobe XD/Figma before building in Webflow
- Created low and high fidelity wireframes of the software and website in Adobe XD/Figma
- Undertook user testing, putting together a list of bugs and UI/UX changes
- Planned and designed wireframes of new/ future features
Marketing
- Set up Graphium on Social Media and Google business
- Created and maintained Graphium's website in Webflow
- Created promotional videos and feature videos using After Effects and posted on social media
- Set up and maintained Close and HubSpot as Graphium's CRM tool
- Put together sprint tasks on Jira for design and marketing and documented research on Confluence
- Managed a sales and marketing intern, putting together research and tasks for the intern to undertake
Go to BrandLab360
