At Wealthify, I specialise in transitioning projects from discovery to prototype, crafting concepts and high-fidelity designs that deliver intuitive, user-centred app experiences.
I bring a research-driven approach to design, leveraging user insights and data to shape effective solutions. Notable projects include leading the Cash ISA app design to a successful launch, improving transfer flows to enhance functionality, and redesigning the Pension Finder journey to simplify user interactions.
I have also played a key role in extensive information architecture research and design to future-proof navigation and resource access across the app and web platforms.
My strengths lie in collaboration with cross-functional teams including developers, product owners, marketing, and compliance to ensure designs are feasible, accessible, and aligned with business goals.
I adapt quickly to new challenges, demonstrated by successfully expanding my domain knowledge when moving between squads covering Savings, JISA, ISA and Pension products.
Features and Products
Led end-to-end designs for core feature including savings, investing and pensions.
Designed and delivered both Cash ISA and Instant Access Savings Account, leading the full design process from concept to launch.
Instant Access Savings Account: A flexible savings account offering customers easy access to their funds anytime, with competitive interest rates and no withdrawal penalties. (Launched December 2023)
Cash ISA: A tax-efficient savings account allowing customers to save money without paying income tax on the interest earned, helping them grow their savings more effectively. (Launched Dec 2024)
Led design for Regular Payments, enabling customers to set up automated recurring contributions to their savings, encouraging disciplined financial planning and ease of use (Launched May 2025)
Improved Transfers flow by integrating functionality fully into the app, removing dependency on web handoff.
Collaborating with developers, marketing, compliance and stakeholders to deliver ready-to-launch solutions.
Designed and delivered the Pension Finder journey for locating lost pensions, simplifying complex flows for app (launched December 2025).
Created high-fidelity prototypes and user flows facilitating seamless transitions from discovery to live, user-facing applications.
Research and Collaboration
Conducted competitor analysis, user research, card sorting, Treejack surveys, and usability testing to inform information architecture redesign and product decisions.
Collaborated closely with cross-functional teams including product owners, developers, compliance, marketing, data analysts, and senior leadership to align design with regulatory and business goals.
Actively gathered and incorporated stakeholder feedback throughout the design process, iterating solutions based on user testing results.
Adapted quickly when transitioning between squads (Savings to Saturn), expanding domain knowledge of Savings, ISA, JISA, and Pension products.
Bridged gaps in pension domain expertise by conducting independent research to align project goals with compliance and business expectations.
Worked alongside other designers to share knowledge, provide feedback, and ensure design consistency across projects.
Actively developed skills in web design by taking on web-related tickets and collaborating with experienced team members, enhancing my versatility across platforms.
Provided support to the junior designer, sharing my app knowledge with them.
Assisted fellow designers with research projects by supporting data gathering, analysis, and interpretation to strengthen design insights.
Design System and Organisation
Updated and enhanced App and Web design systems with new product colours tokens, typography, light/dark mode support, and responsive design components.
Improved accessibility and design consistency across platforms by refining visual components and ensuring adherence to evolving guidelines.
Led a major information architecture redesign, utilising research insights to create scalable, user-friendly navigation structures.
Created and maintained Zeplin, Confluence, Overflow and Figma boards with clear documentation and guidelines for team use, improving design workflow efficiency.
Ensured App components were up to date with native platform requirements, maintaining consistency and functionality across devices.
Improved accessibility by selecting and verifying high-contrast colours that meet accessibility standards.
Updated colours and Stripe colour schemes to work seamlessly in both light and dark modes, ensuring visual coherence and user comfort.
Created comprehensive playback packs for research projects, ensuring key findings were clearly documented and easily accessible to the team.
Developed a glossary of common finance-related terminology and buzzwords to help the team better understand industry language.
