Overview:
Tiny Rebel, an award-winning brewery based in South Wales, challenged our cohort at Alacrity to design a new mobile experience that could support their pubs during and after COVID.
With physical venues restricted, the goal was to create a digital product that allowed customers to order food and drinks for delivery or table service, while improving on limitations in their existing app.
My Role:
Product Designer (Alacrity Programme, 2020)
I worked as part of a small team to design the end-to-end mobile experience.
My responsibilities included:
- Contributing to product and UX direction
- Designing user flows, wireframes, and high-fidelity screens
- Creating custom UI elements and hand-drawn icons aligned to the brand
- Collaborating with teammates to iterate on concepts and refine the experience
Tools:
- Adobe XD
- Illustrator
- Pro-Create (iPad)
The Problem:
During COVID, hospitality businesses faced significant challenges:
- Customers were unable to visit venues
- Existing ordering systems were limited or difficult to use
- Businesses needed new ways to generate revenue
- The in-venue experience (ordering at tables) also needed to adapt
Tiny Rebel required a solution that worked both during restrictions and in a post-COVID environment.
The challenge:
- Designing a flexible experience that worked for both delivery and in-venue ordering
- Supporting multiple venues within a single product
- Creating a simple, intuitive ordering flow under time-sensitive conditions
- Aligning the experience with Tiny Rebel’s strong brand identity
Approach:
- Analysed existing food and drink ordering apps to identify best practices
- Explored how users interact with ordering systems in both home and venue contexts
- Mapped user journeys across discovery, ordering, and payment
- Iterated on concepts as a team to refine usability and flow
Solution:
The final concept allowed users to:
- Access the app via download or QR code
- Browse nearby venues or select from a list
- Order food and drinks for delivery or table service
- Pay seamlessly within the app
- Leave feedback after their experience
The solution provided a flexible, user-friendly ordering experience that supported both immediate needs during COVID and longer-term use in pubs.
Impact:
- Delivered a scalable concept for multi-venue ordering
- Addressed key challenges faced by hospitality businesses during COVID
- Improved accessibility and ease of ordering for users
- Demonstrated strong visual design and brand alignment
My Design process:
- Competitor and market research
- User journey mapping
- Wireframing and concept exploration
- High-fidelity UI design
- Iteration through team feedback
Product:
The “Raise Your Glass” concept is a mobile-first platform designed to support both delivery and in-venue ordering.
Users can:
- Discover and select venues based on location
- Access menus and place orders easily
- Choose between delivery or table service
- Pay securely within the app
- Provide feedback on their experience
The product was designed to scale beyond a single brand, supporting multiple independent venues within one ecosystem.
Wireframe:
To see the full user journey and wireframe, please use the scroll on the embedded pdf below or click to enlarge. To see the full high fidelity prototype created using Adobe XD please click on the button at the end of the PDF or by clicking here.
